208 pages; soft cover; full color

The Simpsons is the world's most beloved and longest running television show in history. It is also the "most successfully licensed TV show," according to brandlicensing.eu survey. In this deluxe book, The Simpsons Theory, the largest Simpsons YouTube channel, and Warren Evans, podcaster and renowned Simpsons Collector, unite to tell the story of the acclaimed show, from the perspective of its merchandise. This book features high quality photos of the products and never before seen interviews from the toys' creators, writers, actors, and producers, offering keen insights into the genesis of a show that inspired millions of young minds. From action figures, video games, comics, lunch boxes, and yes, even cookie jars, it will be bursting with '90s nostalgia, and explore the explosion of "Simpsonsmania."