TOYFARE: THE TOY MAGAZINE #77 presents the ultimate inside scoop on all of the new toys that will be released in 2004! Join us behind-the-scenes with the new Transformers, Lord Of The Rings and G.I. Joe toy lines along with many, many others in this exclusive 16-page mega feature! All of the hottest toy properties including The Matrix, Lord Of The Rings and more with be featured on a photo collage cover to this issue of ToyFare.

* Check out our Ultimate Holiday Gift Guide with the coolest gifts for toy collectors. From statues to cookie jars to T-shirts to gift sets, the best presents are here!

* The new Star Wars cartoon, Clone Wars, is on Cartoon Network, and we're as excited as all get-out! We'll take a fun look at the new cartoon, naming the 14 highlights that make it the best thing to come out of the Star Wars Universe since Padme Amidala! Plus: Find out about all the new Clone Wars toys from Hasbro!

* Behold the greatest urban legends in toys, from the "Wonder Bread He-Man," to the infamous "Pimp Daddy Destro." See pictures of these amazing collectors items and learn where they originally came from and why you can't find them.

* After the hysterical and unspeakable shocks of the CRISIS ON INFINITE MEGOVILLES, Twisted ToyFare Theatre returns with another all-new episode. All that we know now is that Mego Spidey's world may or may not ever be the same. Don't miss this!

* This month's ToyFare Specialty Price Guide features He-Man toys and action figures. Find out how much both the classic figures and the newest ones in your collection are worth, as well as information on the recent red-hot exclusive figures like Keldor! This is the most complete He-Man collectors guide ever assembled with everything from the 1980s to the present.

* ToyFare's Top Ten list tells you which toys are the most in-demand this month, and which you should keep an eye out for. Ask the price guide editor your questions in "Dear Jon Letters." Plus, laugh your ass off at "Big Shots"!

* ToyFare has the most complete, full-color action figure price guide available. Track how much your figures are worth and which ones have changed in value!

* Whether you're a casual toy fan or an obsessive super-collector, you can't afford to miss this issue of ToyFare: The Toy Magazine!